Portfolio Showcase Critique

Target Audience

The website itself is a promotion for the portfolio showcase for student projects. This is a chance for students to show off their hard work, network, gain potential future clients, and/or potential employers. The target audience for this website includes the following.

• Students
• Family members
• Friends
• Employment recruiters

The design elements that I used for the audience was one to show flashy detailed imagry. I wanted the design to give them a peak of what they would see and enough to intrigue them to be interested to see more talent being represented at the showcase.

Message

The design supports the message by including elements and images that represent the "vision" of the arts being showcased. The design style I used tried to be simplistic, clean, professional, and choosing artistic images. The message is displaying creativity and professionalism.

Goal

The design supports the goal of attarcting people to the event and promoting NWTC as a whole. There are links that direct people from the showcase to NWTC website directly into program information. The contact page also does well in making it easy for audience to find their way to the event

CTA's (Call to Actions)

The design supports call to actions by including links from the program pages directly to NWTC program pages. I have also included the culinary links and used them in an aside feature since they will be providing food during the event. This will be a great way for those impressed with the food a a way to learn more about NWTC's culinary program.

Design Summary

Overall I went with a design that was simple and not overbearing. I did not want to intimidate the audience or make them feel that too much was being forced upon from the school. I wanted the main focus to be the event and the students and their showcase as primary and the school as secondary.